Alexa Dagmar, 27, is a Finnish full-time blogger, influencer, entrepreneur and author based in Helsinki. She was one of the first professional bloggers in Finland and her lifestyle blog has been outstandingly popular from the beginning. Her talent as a photographer, writer and visualise has been noted on several medias and by various partners around the globe. Alexa’s long term partners include brands such as  Zalando, Dyson, essie and Moët & Chandon. Alexa Dagmar also co-hosts alongside Linda Juhola the hit podcast NONSENSE, available on iTunes and Spotify.

Alexa’s followers are very committed and interactive, and follow all of her social media channels closely. Most of her readers are like her: around 30 years old, living in a big city and aiming for a luxurious life and a successful career. They prefer to invest in fashion, design and traveling. A notable segment of her readers visits her social media channels several times a day, because Alexa tends to update actively to keep the community engaged and always expectant for something compelling.

Selected projects

essie ambassador 2017–2020

”I have had the honour to be the first Finnish essie ambassador. I have been a huge fan of the brand for a decade now, so it has been an amazing journey together with essie so far. We have been working closely for three years now.”

essie has launched successfully three “Alexa’s Favourites” essie collections, sold in the biggest local department stores and beauty stores.

balmuir & alexa dagmar cashmere collection

“For years, my own cashmere collection has been one of my big dreams, and the collection designed in collaboration with the Finnish brand Balmuir is a dream come true. Balmuir’s well known quality and timeless design were the starting point for the collaboration.”

The collection ranges 259€–299€ and it has succeed so well that Balmuir launched the second Alexa Dagmar collection in spring 2020.


alexadagmar [a] gmail.com